clean beauty

The Clean Beauty Conundrum

Clean. It seems to be the word of the decade. Clean eating, clean living, and now clean beauty. The problem is, no one can seem to agree on what it actually means. Ask one person, and it means washing with soap and lukewarm water and using coconut oil as a moisturizer. Ask another and it means going makeup free. Ask for a third opinion, and be informed that it means everything that touches your skin should be 100% natural.

So what the heck is it? What is ‘clean’?

That, my dears, is the conundrum.

Clean beauty is…well, subjective. There are

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