There is a lot of conflicting information and contradictory advice out in the big, bad beauty world. Some of it is good, some of it is bad, none of it works for everyone…and most of it is ambiguous. Words and phrases like ‘clean beauty‘, ‘natural’, ‘sustainable’…they all mean different things to different people.
Cruelty free is no different. Some companies will say they are cruelty free because they do not test their finished goods on animals…but they don’t say anything about their ingredients. Some will say they do not test on animals, and then contract other companies to do the testing. And some (like us) verify that everything from ingredients to finished product is not tested on animals. So what is a conscientious consumer to do?
Well, other than read claims printed on labels, which are not always clear, you can look for certifications from independent organizations. Certified Vegan and Leaping Bunny are two such organizations. Both require proof that there is no animal testing on any of the ingredients or finished products that they certify. Certified Vegan appears to be limited to the US, and will only certify individual products, while Leaping Bunny is internationally recognized and will certify companies.
Besides looking for logos on labels (because let’s be real, how often do you have time to scour the label when running ten million errands in the 42.3 minutes you have between appointments and activities?) Leaping Bunny also offers an app that helps you find brands, promotions (yes! saving money), and make shopping lists.
So, even though the beauty world is still a bit of the wild west, there are tools that can make it easier to find cruelty free products. Download that app, look for the bunny logo, and enjoy indulging guilt free. (of course, you can always shop with us too…)
Do you search out cruelty free products? We’d love to hear your experiences and any tips you want to share!