Clean. It seems to be the word of the decade. Clean eating, clean living, and now clean beauty. The problem is, no one can seem to agree on what it actually means. Ask one person, and it means washing with soap and lukewarm water and using coconut oil as a moisturizer. Ask another and it means going makeup free. Ask for a third opinion, and be informed that it means everything that touches your skin should be 100% natural.
So what the heck is it? What is ‘clean’?
That, my dears, is the conundrum.
Clean beauty is…well, subjective. There are
certain components we all agree on, of course. It should use only minimally processed ingredients from nature. It should be non-toxic. It should support your skin’s health. After that? It’s up to you to define it. Clean beauty is, at this point in time, more a philosophy than an easily definable product. It’s about taking a closer look at your beauty products, making your health as important as looking beautiful, and choosing products that fit your ethics.
For me, clean beauty is about more than natural and non-toxic. It should follow Hippocrates’ philosophy of ‘do no harm’. So in addition to working well and making me feel pampered (because otherwise, what’s even the point?), my beauty products need to be free from ingredients that harm the earth. That means nothing that promotes over harvesting and depletion, nothing that doesn’t safely biodegrade, as many organic and gmo free ingredients as I can find, and recyclable packaging.
What does clean beauty mean to you? What do you look for – is it fair trade, vegan, cruelty-free, all of the above or something else? Leave a comment below- I’d love to hear your thoughts!