Go into your local store and you see it. Row upon row of beautifully packaged potions all claiming to ‘Reduce visible signs of aging!’, or ‘Erase fine lines and wrinkles!’ or some other phrase designed to make you insecure and shell out mega bucks for the promise of looking eternally young.
I admit, I’m a sucker for those fancy packages and slick marketing.
I gaze on them, pick them up and read all the wonderful descriptions and fancifully named active ingredients, dream about having the perfect, wrinkle free, smooth skin that only this product…or maybe that one…or what about this system?…can provide. But why?